:root{
  --ink:#000;--paper:#fff;--muted:#4d4d4d;--soft:#262626;--fill:#ececec;
  --serif:'Instrument Serif',Georgia,'Times New Roman',serif;
  --sans:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;
  --max:1280px;--pad:clamp(20px,4vw,40px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-weight:300;-webkit-font-smoothing:antialiased}
a{color:var(--ink)}a:hover{color:var(--muted)}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
img,video{display:block;max-width:100%}
h1,h2,h3{font-family:var(--serif);font-weight:400;margin:0}
p{margin:0}
.wrap{max-width:var(--max);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.serif{font-family:var(--serif)}
.muted{color:var(--muted)}
.kicker{font-size:13px;letter-spacing:.14em;text-transform:uppercase}
.rule{border-top:1px solid var(--ink)}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;background:#fff;padding:8px;z-index:20}

/* header */
.site-header{position:sticky;top:0;z-index:10;background:var(--paper);border-bottom:1px solid var(--ink)}
.site-header nav{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:8px 16px;padding-top:12px;padding-bottom:12px}
.brand{font-family:var(--serif);font-size:28px;text-decoration:none;padding:6px 0}
.nav-links{display:flex;flex-wrap:wrap;gap:4px 28px;font-size:15px}
.nav-links a{text-decoration:none;padding:10px 0;display:inline-block}

/* sections */
.section{border-top:1px solid var(--ink)}
.section-inner{padding-top:clamp(56px,8vw,80px);padding-bottom:clamp(64px,9vw,96px);display:flex;flex-direction:column;gap:48px}
.section-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px}
.section-head .title{display:flex;flex-direction:column;gap:12px}
.h2{font-size:clamp(48px,6vw,72px);line-height:1}
.lede{font-size:16px;line-height:1.5;max-width:400px;color:var(--soft)}

/* hero */
.hero{padding-top:clamp(72px,10vw,120px);padding-bottom:clamp(64px,8vw,96px);display:flex;flex-direction:column;gap:40px}
.hero h1{font-size:clamp(52px,6.5vw,90px);line-height:.95;letter-spacing:-.02em;max-width:1100px}
.hero .intro{font-size:clamp(17px,1.6vw,20px);line-height:1.5;max-width:640px;color:var(--soft)}
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));border-top:1px solid var(--ink);margin-top:16px}
.stat{padding:24px 24px 0 0;display:flex;flex-direction:column;gap:6px}
.stat b{font-family:var(--serif);font-weight:400;font-size:56px;line-height:1}
.stat span{font-size:14px;color:var(--muted)}

/* media frames */
.frame{position:relative;background:var(--fill);border:1px solid var(--ink);overflow:hidden}
.frame.phone{border-width:6px}
.frame.r916{aspect-ratio:9/16}.frame.r11{aspect-ratio:1/1}.frame.r45{aspect-ratio:4/5}
.frame img,.frame video{width:100%;height:100%;object-fit:cover}
.sound{position:absolute;right:8px;bottom:8px;min-height:44px;min-width:44px;padding:0 12px;border:0;background:var(--ink);color:#fff;font:400 13px var(--sans);cursor:pointer}
.sound:hover{background:#333}

/* sales */
.groups{border-top:1px solid var(--ink)}
.group{border-bottom:1px solid var(--ink)}
.group summary{list-style:none;cursor:pointer;display:flex;flex-wrap:wrap;align-items:center;gap:12px 40px;padding:28px 0;min-height:44px}
.group summary::-webkit-details-marker{display:none}
.group .num{font-size:13px;width:32px}
.group .gt{flex:1 1 300px;display:flex;flex-direction:column;gap:6px}
.group .gt b{font-family:var(--serif);font-weight:400;font-size:clamp(28px,3vw,36px);line-height:1.1}
.group .gt span{font-size:14px;color:var(--muted)}
.group .total{font-family:var(--serif);font-size:clamp(40px,5vw,56px);line-height:1}
.group .ind{font-size:32px;width:32px;text-align:center}
.group .ind::before{content:"+"}.group[open] .ind::before{content:"−"}
.group-body{padding:0 0 48px clamp(0px,5vw,72px);display:flex;flex-direction:column;gap:28px}
.badge{align-self:flex-start;font-size:13px;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--ink);padding:6px 10px}
.pieces{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:40px 28px;align-items:start}
.piece{display:flex;flex-direction:column;gap:12px}
.piece .label{font-size:13px}
.piece .val{border-top:1px solid var(--ink);padding-top:8px;display:flex;flex-direction:column;gap:2px}
.piece .val b{font-family:var(--serif);font-weight:400;font-size:30px;line-height:1.1}
.piece .val span{font-size:13px;color:var(--muted)}

/* cases */
.cases{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:40px}
.case-card{text-decoration:none;display:flex;flex-direction:column;gap:14px}
.case-card .frame{aspect-ratio:4/5}
.case-card .t{font-family:var(--serif);font-size:34px;line-height:1.1}
.case-card .l{font-size:15px;line-height:1.5;color:var(--soft)}
.case-card .m{border-top:1px solid var(--ink);padding-top:10px;font-size:15px}
.case-card .go{font-size:14px;text-decoration:underline}
.case-card:hover .t{text-decoration:underline}

/* range */
.range-row{display:flex;flex-direction:column;gap:32px;border-top:1px solid var(--ink);padding-top:32px}
.range-row .rh{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:16px}
.range-row h3{font-size:40px;line-height:1.1}
.range-row h3 .kicker{font-family:var(--sans);vertical-align:middle;margin-right:16px}
.range-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:40px 32px;align-items:start}
.range-item{display:flex;flex-direction:column;gap:14px}
.range-item .n{font-family:var(--serif);font-size:34px;line-height:1}
.range-item .note{border-top:1px solid var(--ink);padding-top:10px;font-size:14px;line-height:1.5}

/* process */
.dark{background:var(--ink);color:#fff}
.dark .step p{color:#d9d9d9}
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr))}
.step{border-top:1px solid #fff;padding:20px 24px 24px 0;display:flex;flex-direction:column;gap:10px}
.step h3{font-size:32px}
.step p{font-size:15px;line-height:1.5}

/* about / contact */
.about{display:flex;flex-direction:row;flex-wrap:wrap;gap:48px}
.about .l{flex:1 1 280px;display:flex;flex-direction:column;gap:12px}
.about .r{flex:2 1 460px;display:flex;flex-direction:column;gap:24px}
.about .big{font-family:var(--serif);font-size:32px;line-height:1.25}
.about .body{font-size:16px;line-height:1.6;color:var(--soft);max-width:68ch}
.about .tools{font-size:14px;line-height:1.6;border-top:1px solid var(--ink);padding-top:16px}
.band{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px;padding-top:48px;padding-bottom:48px}
.band p{font-family:var(--serif);font-size:32px;line-height:1.2;max-width:640px}
.band a{font-size:18px;padding:12px 0}
.contact{padding-top:clamp(64px,9vw,96px);padding-bottom:clamp(64px,9vw,96px);display:flex;flex-direction:column;gap:32px}
.contact h2{font-size:clamp(48px,7vw,112px);line-height:1}
.contact .links{display:flex;flex-wrap:wrap;gap:8px 40px;font-size:18px}
.contact .links a{padding:10px 0}
.site-footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-top:24px;padding-bottom:24px;font-size:13px}

/* case pages */
.case-hero{padding-top:clamp(64px,9vw,96px);padding-bottom:64px;display:flex;flex-direction:column;gap:32px}
.case-hero h1{font-size:clamp(48px,7vw,104px);line-height:1;letter-spacing:-.02em;max-width:1000px}
.case-hero .sum{font-size:clamp(17px,1.6vw,20px);line-height:1.5;max-width:680px;color:var(--soft)}
.meta{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));border-top:1px solid var(--ink);margin-top:16px}
.meta div{padding:20px 24px 0 0;display:flex;flex-direction:column;gap:6px}
.meta span{font-size:13px;color:var(--muted)}.meta b{font-weight:300;font-size:17px}
.case-media{padding-bottom:clamp(64px,9vw,96px);display:flex;flex-wrap:wrap;gap:64px;align-items:flex-start}
.media-grid{flex:1 1 520px;display:grid;gap:24px}
.media-grid .cap{font-size:13px;line-height:1.5;margin-top:10px}
.results{flex:1 1 380px;display:flex;flex-direction:column}
.results h2{font-family:var(--sans);font-weight:300;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:24px}
.res-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));column-gap:24px;border-top:1px solid var(--ink)}
.res-grid div{border-bottom:1px solid var(--ink);padding:24px 24px 24px 0;display:flex;flex-direction:column;gap:8px}
.res-grid b{font-family:var(--serif);font-weight:400;font-size:clamp(48px,5vw,64px);line-height:1}
.res-grid span{font-size:14px;color:var(--muted)}
.note-small{font-size:13px;line-height:1.5;color:var(--muted);margin-top:20px}
.rows .row{display:flex;flex-wrap:wrap;gap:24px 64px;padding:56px 0;border-bottom:1px solid var(--ink)}
.rows .row:last-child{border-bottom:0}
.rows h2{flex:1 1 240px;font-size:40px}
.rows .rb{flex:2 1 480px;display:flex;flex-direction:column;gap:20px}
.rows .rb p{font-size:18px;line-height:1.6;max-width:68ch}
.rows .rb .q{font-family:var(--serif);font-size:34px;line-height:1.25}
.hooks{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:32px}
.hooks div{display:flex;flex-direction:column;gap:12px}
.hooks .vo{font-family:var(--serif);font-size:24px;line-height:1.3}
.hooks .wc{border-top:1px solid var(--ink);padding-top:10px;font-size:14px;line-height:1.5}
.next .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px;padding-top:72px;padding-bottom:72px}
.next a{color:#fff;font-family:var(--serif);font-size:clamp(32px,4vw,48px);text-decoration:none;padding:8px 0}
.next a:hover{text-decoration:underline;color:#fff}
@media (max-width:600px){
  .pieces,.range-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 16px}
  .piece .val b,.range-item .n{font-size:24px}
  .sound{font-size:12px;padding:0 8px}
  .site-header nav{padding-top:8px;padding-bottom:8px}
  .nav-links{gap:0 18px;font-size:14px}
  .group summary{gap:8px 16px}
}

.about .portrait{max-width:360px;margin-top:24px}
@media (max-width:600px){.about .portrait{max-width:none}}