Case study · 01
One winner, adapted
A video that was already winning in one market, rebuilt for a second client with a similar offer: same script, new price, real projects.
Original · AI presenter + real install footage
Adaptation · AI presenter + real install footage
Results
Metrics from Meta Ads Manager. Results reflect the full campaign team; my creative scope is listed above.
The challenge
Launch a new offer for a second client without starting from zero, building on what had already proven to work.
The idea
The original video was a winner for a window company in Texas. The second client’s offer was similar, so the concept didn’t need reinventing. It needed adapting.
What I did
I rewrote the script around the new offer and kept the structure that had already worked. The presenter is an AI-generated avatar; the installation footage is real, from the client’s own projects, which adds local credibility. Concept, script, direction and edit by me.
The result
The adaptation reached a 2.3% CTR and brought in 13 leads in its first month, starting from a validated structure instead of a test from scratch.
What I learned
When the offer is good, the offer is the hook.
Stating the price in the first 3 seconds filters out people who aren’t interested and keeps the ones who are, through to the end of the video and on to the purchase.