Performance Creative Designer · Video Editor

Ads that stop the scroll,
and prove it

I concept, script and produce paid social ads for Meta: UGC, AI video and statics for lead-generation campaigns. Everything here ran live with real budgets, and its results were measured.

3,000+creatives produced and launched in 2.5 years
$350K+in sold jobs traced to my ads
5 jobssold from a single static ad
01 · Results

Creatives behind $350K+ in sold jobs

Not clicks, not leads: closed jobs. Each sale was traced from the CRM back to the ad that brought in the lead.

01The per-window price offerWindow replacement · 3 creatives$231,553

Exact attribution: lead form → sold job

Static ad: energy efficient windows at $640 per window, installation included
Static · Per-window price
$59,7755 jobs sold
Video · Real client footage
$100,0261 project
Static ad: windows from $640 each, shown in a warehouse ready to install
Static · Offer + windows ready to install
$71,7521 project
02The 10-window offerWindow replacement · 4 creatives$45,772

Exact attribution: lead form → sold job

Static ad: 10 energy efficient windows starting at $7,995
Static · Install shot A
$14,5471 job sold
Static ad: 10 energy efficient windows starting at $7,995, with an install photo
Static · Install shot B
$11,2001 job sold
Video · AI presenter + real install footage
$10,6251 job sold
Video · Real footage
$9,4001 job sold
02 · Case studies

Three ideas, start to finish

Case 01 · VideoOne winner, adaptedA video that was already winning in one market, rebuilt for a second client with a similar offer.3.3% CTR original · 2.3% adaptedRead the case
Case 02 · OfferThe 10-window offerStatics and video built around one offer, tested until the winners emerged, and traced to closed sales.$45,772 in sold jobsRead the case
Case 03 · Hook testOne offer, three openingsThree AI-presenter videos for the same offer, each opening a different way, built to find what stops the scroll.AI avatar · script · b-roll · editRead the case
03 · Range

Every offer, its own look

Financing, giveaways, discounts, bundles. Each offer asks for a different visual hook, and each production style serves a different budget and timeline.

OffersDesigned around the deal

One product, sold many ways. The same windows, reframed for different offers, markets and audiences.

Financing
Static ad: replace 5+ windows, pay $0 until 2028
Sweepstakes
Static ad: remodel your home, win a Tesla giveaway
40% OFF
Static ad: replace your windows, before $1000 now $595 each

ProductionThree ways to make a video

Same role in all three: concept, script, direction and edit.

AI clone of the client
The owner on camera, no shoot needed. Script, direction and edit by me.
Motion graphics
Designed and animated from scratch. Concept, design and animation by me.
AI presenter
An AI-generated presenter carries the script. Script, direction and edit by me.
04

How I work

01

Insight

Find the real objection or desire behind the click.

02

Hooks

Write several opening angles per concept, never just one.

03

Produce

UGC, AI-assisted video and statics, built for the feed.

04

Test

Launch variants side by side and read the data.

05

Iterate

Keep the winner, rebuild the rest around what worked.

05

About

Barbara Abreu at her desk, smiling, holding a tablet

A graphic designer who measures design by the sales it drives.

I’m a graphic designer and illustrator with a degree in Arts (Graphic Design) and a background in branding, illustration, packaging and motion. Today I handle creative strategy, scripting and ad production at a paid social agency working with home improvement companies in the US. On every piece, I own the concept, art direction and creative direction.

Tools: After Effects · Photoshop · Illustrator · Claude · CapCut · Adobe Express · Higgsfield

Beyond ads

Branding, illustration and social media designs live on Behance.

See my design portfolio on Behance ↗

Let’s make ads that work.

hello@barbara-abreu.comLinkedIn ↗Download CV (PDF)