Case study · 03
One offer, three openings
Three AI-presenter videos for the same offer, each opening a different way, built to find what stops the scroll.
Hook A
Hook B
Hook C
The idea
The first 3 seconds decide whether anyone watches the rest.
So the offer stays the same and the opening is what moves. A and B share the same body and test the price anchor. C keeps the price and tests the point of view: speaking straight to the homeowner and naming their city.
Three openings
“$23,000 to replace all my windows. That was the quote I almost signed.”
What changes: First person, story-led. A high quote as the anchor.
“$15,000 to replace all my windows. That was the quote. I almost signed…”
What changes: Same story and body as A. Only the quote amount changes.
“$15,000 to replace your windows? Houston homeowners, don’t sign that yet.”
What changes: Direct address and a location callout, with a new presenter and setting.
What I did
Concept, scripts for all three openings, AI avatar and b-roll generation, direction and edit.